An exclusive glimpse into NBA players’ lives beyond the All-World court

These are much more than your typical player cards. They are a creative journey into NBA players’ lives through unique landing pages, game statistics, lifestyle and fashion content, their social impact, favorite music, and more.

Design Approach

Instead of approaching the player cards with a gaming-style treatment, we designed highly stylized frames to connect more with hoop culture. With the look of a high-end magazine, these cards set the tone for lifestyle content — giving NBA players a unique platform to share what matters to them beyond the game.

UX Navigation Flow

The player cards are divided into three main categories: stats, news, and lifestyle. Each contains several sub-categories that allow fans to get to know their favorite NBA players on a new level.