CYEN CREATIVE is home to the visionary expertise of Chieh Yen — a distinguished director and creative executive based in the heart of New York. Working everywhere, I shape brand stories that resonate globally.
With an illustrious career spanning twenty (20) years, I bring an unparalleled blend of creativity and managerial finesse, complemented by two decades of crafting award-winning designs. My portfolio boasts a string of successes, including the repositioning of Verizon as a leader in the telecommunications industry, spearheading the global cultural impact PepsiMoji campaign, revolutionizing the Amazon Prime Video streaming service, showcasing Qualcomm at prestigious events like CES and MWC, orchestrating the launch of Duracell's products, and contributing to the immersive experience of the NBA All-World mobile game.
My role at the helm of creative leadership extends beyond mere direction — fostering seamless collaboration with marketing teams and executive management to sculpt visionary creative strategies. With hands-on involvement throughout the entire project lifecycle, I ensure the delivery of brand-centric, high-caliber solutions for clients with a track record of impactful 360-integrated campaigns on a global scale.
Fueling my passion for visual storytelling, I integrate live-action, design, VFX, 3D, motion graphics, and the latest AI, enabling me to tell a brand's story innovatively across diverse platforms. I'm Chieh — weaving stories, capturing moments, and leaving a personal mark in advertising.
Member/Judging Council
Academy of Interactive & Visual Arts
Featured
2016
Motion Graphics Served, on Behance - Working Together
2015
Branding Served, on Behance - Synchronoss Branding
Digital Art Served, on Behance - Thoughts
2014
The Digital Age, R/GA Pesents, Advertising in the Digital Age
Advertising Served, on Behance - Screenvision Upfront 2014 Event
Motion Graphics Served, on Behance - AEA VZone
2012
Style Frames New York / Gallery - Curiosity Show Package Design
2011
PromaxBDA Official Site / Hot Spot - OWN Network Launch
2010
Computer Arts Magazine DVD #173, April Issue
PromaxBDA Official Site / Hot Spot - Bloodletting & Miraculous Cures
2004
NYC Siggraph, MetroCAF
Honor
2012
American Advertising ADDY Awards, Gold Award - Video Sales Presentation - Target National Meeting
2010
Emmy Awards - Best Sports Promo - YES Network, New York Yankees 09-10 Season Promo
PromaxBDA Awards, Gold Award - Sports Promo - New York Yankees 09-10 Season Promo
PromaxBDA Awards, Gold Award - Dramatic Program Spot - Bloodletting & Miraculous Cures
2009
PromaxBDA Awards, Gold Award – On-Air Promo for Online Media – NFL Fantasy Football
PromaxBDA Awards, Silver Award – Art Direction & Design: Program Logo – Emeril Green on Planet Green
PromaxBDA Awards, Bronze Award – Art Direction & Design: Network Logo – History Channel
30th Annual Telly Awards, Bronze Award - Use of Graphics - WHotels Campaign "Reflections"
2008
29th Annual Telly Awards, Silver Award - Art Direction - Star Wars, Legacy Revealed on History Channel
29th Annual Telly Awards, Bronze Award - Use of Graphics - Scion Urban Racer
Davey Awards, Silver Award - Use of Animation - Scion Urban Racer
Davey Awards, Silver Award - Art Direction - Madhouse 10 Years Prints Campaign
Davey Awards, Silver Award - Art Direction - American Black Film Festival, ABFF Prints Campaign
W3 Awards, Silver Award - Visual Appeal - CYEN DESIGN Official Site
W3 Awards, Silver Award - Structure & Navigation - CYEN DESIGN Official Site
2007
28th Annual Telly Awards, Bronze Award - Art Direction - Bad Boy Bill Behind the Desks Live DVD
Davey Awards, Silver Award - Art Direction - Bad Boy Bill Behind the Desks Live DVD