Brand Vision
NBA All-World is home to a never-ending array of aspirational, inspirational, and entertaining basketball games, cultures, and lifestyles – regardless of where you are on the planet.
Teaser
Creative Overview
The design theme centers on connecting people and communities through the augmented-reality experience in our world.
The logo reflects inspiring and entertaining NBA lifestyle experiences through innovative mobile game tech, augmented reality, and walking around the real world with friends. The customized type design is active, bonding, on the move, laidback for the casual hoopers, and at the same time, engaging for the passionate fans.
The NBA All-World logo was born from the relationship between the key themes of community, innovation, and movement.
The resulting logo is kinetic and fluid; engaging and connective; modern and sleek without sacrificing personality.
Typography
Our selection of typography creates clarity and harmony within all communications – and alludes to the sporty boldness of the NBA All-World personality while we’re at it.
Rajdhani is the primary font for header, sub-header, and body copy. Roboto Condensed is used sparingly at key points, small but impactful at a size of 13px or less. Both fonts create a clean look across the board.
App Store Icons and Feature Screens
These promotional assets were created to feature NBA All-World in the App Store and Google Play Store. The various assets were created in alignment with the social campaigns running at the time of each featuring.
Game Feature Screens for Apple App Store and Google Play Store
Key Art
Pre-Launch and Launch Campaigns
