Event Strategy
We strategized the national sales meeting to reinforce Duracell's market leadership by blending innovative product reveals with a high-end, immersive attendee experience. The strategic positioning emphasizes Duracell's history of innovation and trustworthiness while generating excitement around the new Optimum product line.
Theme and Visual Approach
We focus on Duracell's innovation story — Innovation is Our Power. The event experience showcases Duracell's legacy, from powering submarines and moon landings to continuously improving battery technology, positioning Duracell as a brand driven by innovation rather than just materials like alkaline or lithium.
Unveiling Optimum
Introduction of the Optimum Premium Battery, the most significant Duracell innovation in 50 years.
Stage Design and Visual Experience
The event proposes an immersive stage design with projection mapping. This technology creates a dynamic and engaging experience during the presentation, highlighting product evolution and critical moments throughout the event. Additionally, the stage design will evolve as the keynote speakers take turns presenting, enhancing the visual experience for the attendees.
The New Products
The event's centerpiece is the new Optimum battery release. The reveal is designed to be dramatic, incorporating sizzle animations and glamour shots of the product. Key messages like "Extra Power, Extra Life" and "Stronger for Longer" will be central to this segment, supported by impactful visuals.
Visual Design
